What to do

Everyone is influenced by cognitive bias, even those who are aware of its existence. Being aware of them, however, enables you to limit their influence

So it’s vital to be aware of these bias factors and work to limit them. Here are a few best practices:

  • Diversify design teams (attract and retain talent from under-represented groups)
  • Use diversified data 
  • Regular monitoring and evaluation of AI results
  • Involve stakeholders in program design (grassroots associations, public bodies, etc.)
  • Be transparent about the AI process

As users of technology, it’s essential to understand these biases and to maintain a form of vigilance when using algorithms.

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